FOUNDER STORY

VOGAYA began with a quiet conviction. Fashion can be beautiful without causing harm. Our founder Elke has lived a conscious, vegan lifestyle for nearly a decade. She envisioned a form of luxury that reflects this way of living. A luxury rooted in kindness and respect for animals, guided by intention and shaped through timeless design. Not a brand that speaks loudly, but one that expresses itself through purity of form, thoughtful construction and uncompromising integrity. Elke brings together the practical, timeless design sensibility of her Dutch roots with the refined luxury culture she discovered in the Middle East. This fusion shapes VOGAYA’s aesthetic. Minimal, sculpted and intentional, yet warm, elevated and deeply sophisticated. A design philosophy aligned with our vision.  A journey forward, inspired by nature. From this vision VOGAYA was born. A brand guided by purpose, shaped by nature and dedicated to a more meaningful expression of luxury. Elke’s belief is simple and quietly radical. Fashion should feel good to wear and even better to live with. She does not speak loudly. She creates intentionally. And with every VOGAYA bag, she invites others to carry beauty without harm.